Content Creator Specialist

Hello. I’m Eduardo Balestra,

your co-creator.

CREATE ADS YOU WOULDN’T SKIP

Yes, I get it.

You want to bring your creative vision to life without complication, long processes and all the costs that come with it.

You need one creative partner that gets it all done: content, ads and creative ideas that are authentic to you and your brand. And most importantly: HIT THOSE KPIs.

As an award-winning creative director, copywriter, actor, comedian, content creator and producer, I can certainly help with that.

Together, we’ll get it done while having fun.

But bear in mind: I only create work that I get excited about.

If you like that feeling, you came to the right place.


Who are you?

  • Why hire an expensive agency that will end up hiring me as a freelancer to create the work?

    Let’s cut the middle(ad)man. 

    With far less people involved and absolutely no politics, the quality and turnaround of the work we’ll create together will blow your mind.

    I don’t choose between quality and quantity. I do both. 

    With 15 years experience across top agencies around the world, I will always make sure the brief is solved in different ways (but with the same creative parameters) - so you can go for what is truly aligned with your vision.

    Or gut. If you have that.

  • You have a bold vision and you want to make creative work that lives up to it - one that builds a brand and sells at the same time.

    Some agencies are great at that. I know… I've been lucky enough to work in many of those.

    But holy f*ck, do they cost money.

    With the network I built after 15 years working in Europe and the Americas, for agencies and startups, I can solve your brief with original concepts and fully fleshed out campaigns, build an in-house team for either long term or specific projects and take care of the production until final delivery. 

    The best part?

    All at a cost that would barely cover the hourly fee of an agency meeting with 12 people where you don’t even understand the job title of probably 9 of them.

    Like the idea of simplifying things?

    I thought so.

  • You run your own show.

    You have a product or a service that you put your heart and soul into. And now you need to position yourself and/or create original content that bring more customers in.

    BUT you are not sure where to start.

    Well, you already started. 

    Together, we’ll define your strategy and find simple ways to come across important aspects of your business, in a way that connects with your audience, standing out from the “more of the sameness” out there.

    I can create the content for you, sure. But the best part is that the process will teach you how to become a creator yourself in the mid-term - if you wish so - turning any self-limiting beliefs into creative tools where you can run your business and your brand in a seamless way.

  • You are a therapist, a yoga teacher, a relationship coach, a breathwork instructor or any other professional who helps others find better balance in life.

    I’m sure you will agree that your social media is no different than your inner child, it needs attention.

    On my 1on1, I share tips and my creative process, but we also brainstorm and find solutions together. 

    Ultimately, I will make sure you have solid ideas and a few ways to get things going - content to connect with your audience that YOU can produce using your natural skills - even if you think you have none.

    In fact, if that’s the case, the process will help you overcome that very self-limiting belief.

    After consulting with me, you will know how to turn your “raw information” into concise and relevant content that people will enjoy, using ideas that are unique to you and that you can replicate in the long run, without having to come up with something new at every post.

    On top of that - if you like - you get to be featured in my own comedy content, where I will promote you myself (once we have our values aligned, of course)

    Coming up with ideas is my gift. 

    Let me help you get the value you deserve for yours.

My approach

To connect with your audience, before anything else, we need a strong insight. With your input, I will always make sure we have one.

Once we are there, I will find different, more exciting, fun, surprising, entertaining, emotional - maybe even absurd - ways to tell that story.

No matter the resources or budget available.

And with your feedback and gut feeling, we’ll choose the answer that feels just right.

——

In this case, for the groceries-delivery app, Gorillas, I created this work based on my own personal experience. And it became the best performing ad for the brand, boosting the sales of vegan products in the app and the awareness amongst the plant-based audience.

The more limitations, the better.

We all love big productions. But let’s get real, It’s not every day we have the budget for that.

The good news is that working with stricter requirements is where I thrive the most. 

I like to welcome the limitations into the creative process, coming up with ideas that rely less on expensive budgets and more on my own skill set (which include ideating, writing, directing, acting, editing and producing) or my incredibly talented network that can take the production value to the next level.

—-

These are ads I created with partners I trust to deliver budget-friendly excellence.

From daily to daring.

Daily content doesn’t need to be boring.

If anything, I love giving the “ordinary” my personal “extra”.

I dare to think that every piece of communication is an opportunity to make something great.

So if you need daily content where “you can’t dare” too much, the least we can do is make it charming, sweet and authentic to your brand.

Now, if you are up for daring stuff, work that gets your brand in the map and stands out from the crowd, you definitely came to the right place - as I’m a bit of a misfit myself. And I happen to know a lot of likeminded people keen to produce that type of work for a price you can afford.

—-

Here, examples of “daily” and “daring” work I created for the same brand, proving that whatever tonality, brief or message, a good idea will always have a spot in your communication.

Let’s talk business

  • I will present original concepts and fleshed out ideas for your project.

    It includes: Concepts, Content creation, Brand Manifestos and Tone of Voice, TV Scripts, Radio, OOH, Headlines, Activations, PR & Culture, Social Media & Content, CRM, Gaming.

  • I will oversee the entire project - whether you already have a creative team or not - and take care of the full production, either by myself, or through external partners

  • On my 1 on 1 - for solopreneurs and well-being professionals, I will help you build your brand and content according to your needs.

Excited?

Whatever you have in mind, feel free to share.

Your first thoughts. Your plans. Your vision. Your ambition. Your frustration.

It all counts.

That’s how we start co-creating the answer for what brought you here in the first place.

hello@yourcocreator.com