Edu generated content

Where comedy meets emotional intelligence

WHY EDU?

  • Award-winning Creative Director, 17 years experience in top ad agencies all over the world

  • Graduated in Social Communication, one decade of therapy, currently studying Jungian Analytical Psychology.

  • Stand up and improv comedy experience 

  • Born in São Paulo, lived in London, Hamburg, Berlin, Cologne and now between Bavarian Alps and an Eco-village in Northeast Brazil.

  • 37, father of a blissful 2yo daughter, co-living and co-parenting with the mother. 

  • Teacher of Concepts and Creative Writing in renowned ad schools.

UGC CREATOR

— I will write, act on and produce your next original content

…making your brand stand out from the average AI slop your audience is 🤮 of.

NOW LET’S SEE IF I CAN

WALK THE WALK 

HELLO NANCY

HelloNancy is a female pleasure brand designed to break stigmas. In an exclusive 10-reels collaboration, I made sarcastic reels, inviting men for self-reflection and addressing sex-related taboos in a lighthearted-hearted way.

WHEN EVERYBODY ELSE IS DOING AI

CHOOSE EMOTIONAL INTELLIGENCE

SYLO APP

Sylo is a Berliner startup that creates personalised meditations based on what you’re going through. Other than structuring their pillars, setting their tone of voice and getting their social media running, I also made dozens of original reels that showcase their benefits.

FROM IDEA TO EXECUTION

content that MAKES YOUR CFO CONTENT

UNAH

Unah is a retreat centre in an eco village in Brazil. I brought humour and self-awareness together in a collab that have massively outperformed their regular content, breaking their audience’s bubble and increasing their reach, followers and sales. 

i create ADS I WOULDN’T SKIP

and believe me, ALL I DO IS SKiP THEM

GORILLAS

Gorillas is a grocery-delivery brand that became the fastest unicorn in Europe. I created humorous reels, paid ads and even promotions that became some of their best performing .

WHY HIRE AN AGENCY

WHEN YOU CAN HIRE THE GUY IN AGENCY WHO ACTUALLY DOES THE WORK?

HOW FUNNY

THAT YOUR CONTENT IS ACTUALLY GOING VIRAL

A FEW WORDS FROM MY CO-CREATORS

  • A woman with long brown hair smiling and resting her chin on her hand in front of a bookshelf.

    "Edu is a good person to have in your corner. He’ll bring you ideas you didn’t even know you needed, then go all out to make them a reality. I would reccommend Edu to anyone looking to build a brand with top-notch content—unless he’s booked with me, then you can’t have him"

    Sarah Roach | Head of Brand Global, Gorillas

  • A man sitting in a black leather armchair with crossed legs, smiling at the camera. Behind him stands another man with arms crossed, also smiling. The background features brick walls, framed aquatic-themed images, and furniture.

    "Edu is one of a kind. Present and essential from the strategic planning stage, through the development of ideas, and all the way to execution"

    Rafael Pilat | Head of Marketing, Polishop

  • Woman with curly black hair smiling and wearing a checkered blazer over a black top, standing against a light-colored brick wall.

    "Edu's work is marked by agility, great focus on the bigger picture as well as on problem-solving skills, commitment, and leadership. So I would happily recommend him to anyone looking for bringing great messages, projects and ideas into life"

    Carla Maria de Souza | Founder, Project Tres

  • Portrait of a smiling man with short dark hair and a beard wearing a light blue button-up shirt.

    "It has been an absolute pleasure to work with Edu. He is able to help across strategic brand positioning, brilliant copywriting, project execution as well as stakeholder management. Bright mind and most of all a genuinely good person. Highly recommend"

    Lorenz Strehl | Head of Customer, Gorillas

  • A man with brown hair and a beard wearing a dark suit and black shirt standing against a decorated wallpaper background.

    "Edu is passionate about great ideas and fights hard for them. it’s what I like most about him. He will go the extra mile to bring his vision to life. Miss having him on my team. (btw mate don't you wanna come back?)"

    Ralf Heuel | Founder & Chief Creative Officer, Grabarz & Partner