f*cking good ideas

From a creative director who went creator

GORILLAS | GROCERIES APP

How to increase orders during Easter?

By creating a promotion inspired on Jesus’s story, turning water into wine Prosecco

A paid ad that performed so well it emptied the shelves.

31% VTR

🔥 OVER 2x the industry average


+27% APP OPENS

 🎯 More CUSTOMERS EXPLORED THE APP  


+123% SALES

💰 WITH WATER RUNNING OUT IN SOME DARK STORES 

FROM IDEA TO EXECUTION

content that MAKES YOUR CFO CONTENT

UNAH | RETREAT CENTRE

How to attract “regular” people to a retreat in an eco-village?

By showing a Crypto Bro “hating it” and promising to never come back.

A satire organic reel that massively overperformed

+1317% views

🔥 84500 views vs 6000 channel average 


+2057% likes

👍 4313 vs 200 channel average 


+1960% comments

✍️ 309 vs 15 channel average 


+3561% shares

↗️ 1025 vs 28 channel average 

WHEN EVERYBODY ELSE IS DOING AI

CHOOSE AUTHENTIC INTELLIGENCE

UNAH | RETREAT CENTRE

How to follow up after such a success?

I brought the Crypto Bro to the nerve-wrecking traffic of São Paulo, where he could show the effect of the retreat on his daily life.

A satire organic reel that massively overperformed the massively overperformed benchmark.

+2817% views

🔥 17500 views vs 6000 channel average 


+4400% likes

👍 9000 vs 200 channel average 


+3013% comments

✍️ 467 vs 15 channel average 


+23829% shares

↗️ 6700 vs 28 channel average 

i create ADS I WOULDN’T SKIP

and believe me, i skip a lot of them

GORILLAS | GROCERIES APP

How to increase plant-based groceries orders?

By showing how annoying it is for a vegan person to be in a restaurant with non-vegan friends.

An insta story that became the best performing paid ad for the brand

34% VTR

🔥 OVER 2x the industry average


+37% “VEGAN” OPENS

🥦 More shoppers actively explored the category  


+22% SALES

💰 More plant-based itens sold than ever 

WHY HIRE AN AGENCY

WHEN YOU CAN HIRE THE GUY in THE AGENCY WHO CREATES THE WORK?

POLISHOP | RETAILER

How to sell a non stick pan?

By showing the day-to-day of a couple that’s always “sticking” to one another.

A captivating story that retained customers till the end

41% VTR

🔥3x the industry average


+225% views

👍 compared to similar content focused on the usp


+9% SALES

💰 PROVING GOOD STORYTELLING SELLS

WHY HIRE AN AGENCY

WHEN YOU CAN HIRE THE GUY in THE AGENCY WHO CREATES THE WORK?

Sylo | Meditation app

How to introduce a meditation app to Berlin?

By “dressing up” like an intrusive thought and invading people’s conversations.

A little prank to make a point about intrusive thoughts, and how to get rid of them.

34% VTR

🔥2x the industry average


+2100% views

👍 vs channel average


+6% NEW USERS

💰 PROVING GOOD ADS BRING NEW CUSTOMERS

A FEW WORDS FROM MY CO-CREATORS

  • A woman with long brown hair smiling and resting her chin on her hand in front of a bookshelf.

    "Edu is a good person to have in your corner. He’ll bring you ideas you didn’t even know you needed, then go all out to make them a reality. I would reccommend Edu to anyone looking to build a brand with top-notch content—unless he’s booked with me, then you can’t have him"

    Sarah Roach | Head of Brand Global, Gorillas

  • A man sitting in a black leather armchair with crossed legs, smiling at the camera. Behind him stands another man with arms crossed, also smiling. The background features brick walls, framed aquatic-themed images, and furniture.

    "Edu is one of a kind. Present and essential from the strategic planning stage, through the development of ideas, and all the way to execution"

    Rafael Pilat | Head of Marketing, Polishop

  • Woman with curly black hair smiling and wearing a checkered blazer over a black top, standing against a light-colored brick wall.

    "Edu's work is marked by agility, great focus on the bigger picture as well as on problem-solving skills, commitment, and leadership. So I would happily recommend him to anyone looking for bringing great messages, projects and ideas into life"

    Carla Maria de Souza | Founder, Project Tres

  • Portrait of a smiling man with short dark hair and a beard wearing a light blue button-up shirt.

    "It has been an absolute pleasure to work with Edu. He is able to help across strategic brand positioning, brilliant copywriting, project execution as well as stakeholder management. Bright mind and most of all a genuinely good person. Highly recommend"

    Lorenz Strehl | Head of Customer, Gorillas

  • A man with brown hair and a beard wearing a dark suit and black shirt standing against a decorated wallpaper background.

    "Edu is passionate about great ideas and fights hard for them. it’s what I like most about him. He will go the extra mile to bring his vision to life. Miss having him on my team. (btw mate don't you wanna come back?)"

    Ralf Heuel | Founder & Chief Creative Officer, Grabarz & Partner

Who AM I?

  • Eduardo Balestra, 37

  • Born in São Paulo

  • Lived in São Paulo, London, Hamburg, Berlin and Cologne

  • Bachelor in Social Communication & Advertising

  • Currently studying Analytical Psychology

  • Creative Director with a Copywriter background

  • Work recognised by international award shows

  • 17 years of experience in the most creative agencies of Brazil, UK, US, Netherlands, France and Germany

  • Created campaigns for Volkswagen, BMW, smart, Burger King, Unilever, Desperados, Amazon.

  • Have taught about writing and creativity in the most prestigious ad schools of the world,

Who are you?


HOW FUNNY

THAT YOUR CONTENT IS SUDDENLY GOING VIRAL

Excited?

Share your thoughts, needs and business challenges.

Let’s turn them into content people actually want to watch.

hello@yourcocreator.com